Stakeholder Interview Document:

• Description:

    A dynamic services and product development company specializing in Microsoft Technologies.

• Objective

  To redesign the business website for improved user experience, reflecting the company’s expertise and attracting potential clients.

• Business goal

  Establish an online presence that effectively communicates the company’s expertise in Microsoft Technologies and attracts potential clients.

• Target Audience

  Age: 17 – 65 y, Gender: Male, Female, others, Location: Global, Income Group: 2 lakhs and more. Education: Graduates, Profession: Employed, Freelance, Homemake

• Competitors

  Nitor infotech, sk-infotech, 

I conducted research through interviews, field studies, and surveys, and we have reached some conclusions.

Following is the user persona document.

User pain points:

• Outdated Design: Perception that the website looks outdated, impacting trust and credibility.
• Poor Usability: Struggles with small text and buttons that are hard to click on mobile devices.
• Lack of Engagement: Finds it hard to stay engaged with the website due to a non-intuitive user interface.

User Needs:

• Mobile-Friendly Design: A responsive website that adapts seamlessly to different screen sizes for a better mobile experience.
• Modern Look and Feel: An updated, trendy design that enhances the visual appeal and credibility of the website.
• User-Friendly Interface: Intuitive navigation and easily accessible information to improve overall usability.

User goals:

• Efficient Information Access: To quickly and easily find the information needed without excessive scrolling or searching.
• Seamless Mobile Experience: To have a seamless and pleasant experience when accessing the website on mobile devices.
• Engaging Content: To interact with engaging and visually appealing content that keeps them interested and coming back.
• Trust and Credibility: To feel confident in the website’s reliability and professionalism through a modern and user-friendly design.
• Task Completion: To be able to complete tasks efficiently, whether it’s making a purchase, finding information, or contacting support.

Information Architecture: Organizing, Structuring and labelling the information.

This contains the map or blueprint of the given module or website for organizing content of the website in a way that makes sense to the user

It can be wireframes or final layout. It gives an idea about how the final product will function. Low fidelity wireframe and high fidelity wireframes.

View Prototype link